The phrase “coming soon” is simple and widely understood. It’s used to tell people that something is not available yet, but it will be ready in the near future. You see it everywhere—on websites, ads, product launches, social media posts, movies, apps, and announcements.
However, because it’s used so often, “coming soon” can sound repetitive, boring, or vague. In marketing, writing, and professional communication, using fresh alternatives helps you sound clearer, more creative, and more engaging.
In this article, you’ll find 30+ other ways to say “coming soon”, explained in a clear and practical way. Each alternative includes its meaning, when to use it, a helpful tip, and a real example—making this guide perfect for students, professionals, content creators, and ESL learners.
When Should You Use These Alternatives?
Use alternatives to “coming soon” when:
- You want to sound more professional or polished
- You’re writing marketing, website, or product content
- You need to match a formal or casual tone
- You want to create excitement or urgency
- You’re avoiding repetition in writing or speech
⚠️ Avoid creative or vague alternatives in legal, official, or time-sensitive announcements where clarity is critical.
30+ Other Ways to Say “Coming Soon”
1. Launching Soon
- Meaning: Will be officially released shortly
- Usage: Products, apps, services
- Tip: Sounds modern and professional
- Example: Our new mobile app is launching soon.
2. Arriving Soon
- Meaning: Will be available in the near future
- Usage: Products, deliveries, releases
- Tip: Friendly and customer-focused
- Example: New features are arriving soon.
3. On the Way
- Meaning: Currently in progress and approaching completion
- Usage: Informal or conversational contexts
- Tip: Best for casual communication
- Example: Don’t worry—help is on the way.
4. Coming Up
- Meaning: Happening shortly
- Usage: Events, shows, schedules
- Tip: Common in spoken English
- Example: A special announcement is coming up next.
5. Just Around the Corner
- Meaning: Very close to happening
- Usage: Informal or promotional tone
- Tip: Creates excitement
- Example: Big updates are just around the corner.
6. In the Works
- Meaning: Currently being prepared
- Usage: Behind-the-scenes progress
- Tip: Use when timing isn’t fixed
- Example: A new design is in the works.
7. Under Development
- Meaning: Actively being built or created
- Usage: Technical or professional settings
- Tip: Clear and transparent
- Example: The feature is under development.
8. In Progress
- Meaning: Work has already started
- Usage: Updates or status reports
- Tip: Neutral and professional
- Example: The project is in progress.
9. Releasing Soon
- Meaning: Will be published or launched shortly
- Usage: Media, software, content
- Tip: Works well in marketing
- Example: New episodes releasing soon.
10. Available Soon
- Meaning: Will be ready for use or purchase
- Usage: Products or services
- Tip: Customer-friendly wording
- Example: The course will be available soon.
11. Opening Soon
- Meaning: A place or service will start operating
- Usage: Businesses, stores, restaurants
- Tip: Ideal for signage
- Example: Our new café is opening soon.
12. Launch Date Coming Up
- Meaning: Official release date is approaching
- Usage: Professional announcements
- Tip: Adds clarity without exact dates
- Example: The launch date is coming up fast.
13. On Its Way Soon
- Meaning: Progressing toward completion
- Usage: Friendly updates
- Tip: Slightly more expressive
- Example: Your update is on its way soon.
14. Coming Shortly
- Meaning: Will happen very soon
- Usage: Formal or neutral tone
- Tip: More precise than “soon”
- Example: Results will be shared shortly.
15. Set to Launch
- Meaning: Planned and scheduled for release
- Usage: Business or tech writing
- Tip: Sounds confident
- Example: The platform is set to launch this month.
16. Nearly Ready
- Meaning: Almost finished
- Usage: Casual updates
- Tip: Builds anticipation
- Example: The website is nearly ready.
17. Almost Here
- Meaning: Very close to being available
- Usage: Promotional content
- Tip: Emotional and engaging
- Example: Your favorite feature is almost here.
18. Coming in Hot
- Meaning: Arriving with excitement or impact
- Usage: Informal or social media
- Tip: Avoid in formal writing
- Example: New updates coming in hot!
19. On the Horizon
- Meaning: Expected in the near future
- Usage: Strategic or long-term plans
- Tip: Slightly formal
- Example: Major improvements are on the horizon.
20. Rolling Out Soon
- Meaning: Gradually being released
- Usage: Tech and software updates
- Tip: Good for phased launches
- Example: The update is rolling out soon.
21. In Final Stages
- Meaning: Almost complete
- Usage: Professional reporting
- Tip: Reassuring and clear
- Example: The project is in its final stages.
22. Coming Next
- Meaning: The next thing to appear
- Usage: Presentations or videos
- Tip: Simple and direct
- Example: Coming next: our biggest update.
23. About to Launch
- Meaning: Extremely close to release
- Usage: Marketing or announcements
- Tip: Creates urgency
- Example: We’re about to launch something big.
24. In the Pipeline
- Meaning: Planned and moving forward
- Usage: Business or corporate talk
- Tip: Avoid casual contexts
- Example: Several features are in the pipeline.
25. Coming This [Time]
- Meaning: Scheduled for a specific period
- Usage: Clear timelines
- Tip: Add month or season
- Example: New updates coming this summer.
26. Soon to Be Released
- Meaning: Will be made public shortly
- Usage: Formal announcements
- Tip: Professional and safe
- Example: The report will be released soon.
27. In Preparation
- Meaning: Being prepared for release
- Usage: Behind-the-scenes context
- Tip: Neutral tone
- Example: New materials are in preparation.
28. Coming Very Soon
- Meaning: Immediate future
- Usage: Emphasis on urgency
- Tip: Don’t overuse
- Example: Full details coming very soon.
29. Next Up
- Meaning: The next item or event
- Usage: Casual or spoken English
- Tip: Short and catchy
- Example: Next up—our biggest reveal.
30. Stay Tuned
- Meaning: More information will follow
- Usage: Media and announcements
- Tip: Works best with anticipation
- Example: Big news is on the way—stay tuned.
31. Updates Incoming
- Meaning: New information is about to arrive
- Usage: Informal or tech-related
- Tip: Modern and casual
- Example: Updates incoming—check back soon.
Bonus: Professional Alternatives for “Coming Soon”
- To be announced shortly
- Scheduled for release
- Pending launch
- Forthcoming
- Upcoming release
Final Writing Tips
- Match the phrase to your tone (formal vs casual)
- Use clearer alternatives when timing matters
- Avoid vague phrases in legal or official documents
- Don’t overuse hype words in professional writing
- Combine phrases with timelines when possible
- Choose simple wording for ESL or global audiences
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